The professional team 

Roni Orenstein, Adv.
Project Manager and Community Relations

Roni is a lawyer by profession with an MBA. She comes from the field of social ventures and businesses. Previously, she managed an entrepreneurial center and an accelerator program for entrepreneurs. 

Roni is responsible for managing the foundation's projects while managing the relationship with business entities and leading companies in the Israeli market. In addition, Roni is responsible for managing the foundation's marketing and new media.

Laliv Sendner
CEO

 

Laliv was in charge of social projects for 12 years at the Yitzhak Rabin Center for Israel Studies, creating and instilling the content matter for commemoration, responsible for design and production at the official ceremony at Rabin Square, at the President's Mansion, at the Knesset, in cities and local councils, in schools and in the business world.

She established the Friends of the Yitzhak Rabin Center and managed the connection with the public at all levels of Israeli society. 

Laliv earned her M.A. in Political Science from Tel Aviv University. She has been director of the Lod Foundation since 2012. 

She is married and the mother of three children. 

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Daniel Danielov
Melodica Coordinator 

Daniel,  born and raised in the city of Lod, holds a bachelor's degree in behavioral sciences and from an early age took an active part in the Scout movement in the city.
Daniel graduated from the IDF after a long period of permanent service, and during her military service, she held various positions in the world of service conditions, human resources, and concern for the individual.
Daniel is the coordinator of Melodica Lod, by virtue of her role responsible for managing the place, building the content, and creating a meaningful, fun, and social place for the youth in the city.